Short essays on building software with small teams.
The honest framework we use with clients to choose between Swift, Kotlin, React Native and Flutter — and why the answer is rarely about performance.
MVP doesn't mean 'cheap' or 'half-built'. It means the smallest thing that proves a real customer behavior. Most MVPs we audit do neither.
You don't need a 600-component design system. You need eight components, three colors, and a culture that says no.
Three short stories about what happens when teams jump from idea to build with no discovery in between.
Five baseline practices we ship with every app, no matter the budget — and why they don't slow projects down.
A short, opinionated list to help small business owners separate real studios from agencies that subcontract their work.
